What did the client need help with?
Escape The Past is a premium escape room experience based in Edinburgh. Despite offering one of the best-rated experiences in the city, their website wasn’t ranking for the search terms tourists and locals actually type when planning activities. Organic traffic was modest, and the business was leaving revenue on the table by not capturing the huge volume of people searching for things to do in Edinburgh every month. They needed a strategy to get in front of high-intent searchers and turn that visibility into bookings.
How did we help?
We carried out a full technical and on-page SEO audit, fixing site speed issues, improving internal linking, and rewriting meta data across all key pages. We built out targeted landing pages for high-value terms like “escape rooms Edinburgh” and “things to do in Edinburgh,” designed to capture both local and tourist search intent. We optimised their Google Business Profile, built local citations, and developed a content strategy that positioned the business as a go-to Edinburgh experience.
What were the results?
Over 4 months year-on-year, the results have been transformational. Organic search impressions grew 337% (from 83,000 to 363,000), meaning Escape The Past is now showing up in front of more than four times as many potential customers. Organic clicks increased 173% (from 2,520 to 6,890), organic site users grew 90.2%, and organic search sessions jumped 162.1%. Most importantly, organic revenue rose 97%. That’s real bookings from real customers who found the business through search. In a competitive leisure market like Edinburgh, where cost-per-click on paid ads is high, building this kind of organic pipeline means Escape The Past is generating consistent revenue without the ongoing ad spend.
Want to boost your local search visibility? Get in touch to discuss how we can help, or see how we helped another Edinburgh service business — Albany HR.
