What did the client need help with?
Conifox Adventure Park is a popular family attraction in West Lothian offering outdoor activities, a play park, and seasonal events. While they had a loyal local following, their website wasn’t capturing the full potential of organic search — particularly for families searching for days out, kids’ activities, and things to do near Edinburgh. They needed a strategy that would increase their online visibility and drive more visitors during both peak and off-peak seasons.
How did we help?
We carried out a comprehensive SEO audit and developed a strategy focused on capturing high-intent local search traffic. This included optimising existing pages for terms like “things to do near Edinburgh” and “family days out West Lothian,” creating seasonal content for events like Halloween and Christmas, and improving the site’s technical performance. We strengthened their Google Business Profile and implemented a local citation strategy to boost visibility in map results across the Central Belt.
What were the results?
Over a 6-month year-on-year period, organic clicks grew 138% and organic impressions increased 164%, putting Conifox in front of significantly more families actively searching for things to do. The most striking result was a 2,924.8% increase in key events tracked through the site, showing that organic visitors aren’t just browsing — they’re taking meaningful action such as booking tickets and engaging with event pages. This kind of growth means Conifox is building a sustainable pipeline of visitors directly from search, reducing reliance on paid promotion.
Want to drive more local visitors through organic search? Get in touch to chat about your goals, or see how we helped another Edinburgh leisure business — Escape The Past.
