What did the client need help with?
Albany HR is an HR consultancy providing outsourced HR services, employment law advice, and HR training to businesses across Scotland. While they had established a strong reputation through referrals, their website wasn’t generating the organic search visibility needed to attract new clients. Potential customers searching for HR support, employment law advice, and HR consultancy services weren’t finding them. They needed a strategy to build their online presence and create a consistent pipeline of inbound enquiries.
How did we help?
We developed a targeted SEO strategy focused on the specific services Albany HR offers. This included optimising service pages for high-intent commercial terms, creating authoritative content around employment law and HR best practices, and improving the site’s technical foundations. We built out location-specific pages to capture searches across their service areas and strengthened their Google Business Profile to improve local visibility for HR consultancy queries.
What were the results?
Over a 6-month year-on-year period, organic impressions grew 165%, dramatically expanding Albany HR’s visibility among businesses actively looking for HR support. Organic search sessions increased 134.78%, and key events tracked through the site doubled with a 100% increase, meaning significantly more visitors are taking meaningful actions like requesting consultations and downloading resources. For a professional services business where a single retained client can be worth thousands of pounds annually, this growth in qualified organic traffic represents a substantial return on investment.
Want similar results for your business? Get in touch to discuss how we can help, or see how we helped another Edinburgh business — Conifox Adventure Park.
