What did the client need help with?
Gerbera Designs is a specialist florist offering bespoke floral arrangements across Central Scotland. As a newer business, their website had virtually no organic search presence — zero impressions, zero clicks, and no visibility for the terms potential customers were searching for. They needed to build an organic foundation from the ground up so people actively looking for florists, wedding flowers, and event arrangements could find them online.
How did we help?
We developed a full SEO strategy starting with keyword research to identify the most commercially valuable local search terms. We optimised all core service pages, built out new content targeting “florist near me” and location-specific queries, and ensured the site’s technical foundations were strong — including site speed, mobile usability, and structured data. We also optimised their Google Business Profile to improve local map visibility and built relevant local citations to strengthen their domain authority.
What were the results?
Starting from zero organic visibility, Gerbera Designs now generates over 14,600 organic impressions and has achieved top 2 rankings for their primary target keywords. The website is attracting engaged visitors with a 81% engagement rate, meaning the people arriving through search are genuinely interested in the services offered. Organic search has become a consistent source of enquiries for the business, building a pipeline that would have previously required significant investment in paid advertising to achieve.
Ready to build your online visibility from the ground up? Get in touch to start the conversation, or see how we helped another product business grow — Wavehunters.
