Content strategy is the bridge between your users and real business results.
The easiest way to summarise SEO Content Strategy is that it covers everything that your end users will see on your website. It plans, creates and optimises content to attract your ideal audiences and convert them into customers. It covers keyword and query analysis and optimisation, creation of content calendars and all on-page optimisation.
Why
All businesses need a content strategy for their website. Without one, even the best looking websites can get lost in search results. By ensuring that you have a content strategy, every page has a purpose, and moves the visitors that arrive on your website towards the action that you want them to take.
Detail
Firstly, our content strategy process audits existing content that is on your website already and identifies any gaps that are causing your content not to be ranked high in search results. Once reviewed and optimised, we then look to address new content creation, working with you to create content that will achieve your business goals. We don’t create content for the sake of content – it must align to your entire businesses strategy.
Experience
We’ve worked with tens of businesses on their content strategies – from blog posts, to service pages to other key landing pages. We’ve turned this content into a revenue generating machine.
Keyword or ‘query’ research underpins a lot of content decisions. Finding what your users are searching for, assessing the intent of those searches, and mapping keywords to specific pages yields long-term successful results.
We’ll work with you ensure that the content you create has impact. We’ll help you build a blog strategy, prioritise high-impact service page improvements and ensure that every piece of content serves both the user and your SEO goals.
On-page optimisation is the backbone of on-page SEO. Optimising metadata, structuring headings and adding internal links ensure that content is written for real humans and search engines.
When auditing existing content, this initially will always stem from data analysis. We review what works and what doesn’t and identify content success patterns. We will recommend how to refresh underperforming content, and find gap opportunities to make your existing content work better for you.
All content needs to lead to a tangible outcome. Every single piece of text or imagery used on your website should guide visitors towards a goal, whether that is an enquiry, a download or a sale.
Impact
The impact of a strong content strategy for your website is undeniable. Not only does it bring in more organic traffic and higher engagement, but ultimately starts making you money. Think of it like paying for a salesperson for your business.
Are you looking to start building a content strategy that drives organic growth?
If so, get in touch with us – we’d love to see how we can help!
